Esri Australia blog
Eliminate guesswork with user research for GIS
Five tried and tested ways to understand what your users really want – and the role this insight plays in delivering a winning user experience.
The role of 3D data in emergency response
The use of three-dimensional (3D) data, combined with other spatial data may hold the key to the future of emergency calls – but are Australian authorities harnessing its full potential?
How mapping technology can help catch killers
Mike King outlines how investigators can use Geographic Information System (GIS) technology to combine location-based data, public information and suspect profiling data, to help catch killers.
Teacher Talk: Navigating the GIS Classroom
Australian teachers see the power of using GIS in their classroom, but many aren’t sure on the pedagogy and teaching method to use. We look at tried and tested approaches, to help make the transition as smooth as possible.
Combatting drug-related deaths with GIS
US law enforcement expert Mike King outlines how authorities are using location intelligence to report drug activity, educate the community and understand the effectiveness of response activities.
Connected communities drive positive change
Public and private entities need data sharing platforms that deliver open data and allow data contributions to connect with their communities and drive positive change.
5 key terms to navigate the UX landscape
About to step into your first UX meeting and afraid you’ll be struck speechless at the conference table? This quick-read glossary will equip you with an understanding of common UX terms.
How mapping technology is helping solve crimes
Emergency services expert Mike King shares how one US law enforcement agency used real-time GIS applications to manage the search of a large-scale crime scene in a missing persons case.
User-centred design (and why it matters)
Embracing the principles of user-centred design helps ensure maps, apps and websites are better tailored to the needs of end-users. Find out how to apply these principles to your solutions.
Machine and Deep learning frameworks
New Machine and Deep learning frameworks are providing an easy-to-use way to extract accurate information from data. Dipak Paudyal explains how the technology delivers insights.
Nespresso’s GIS formula for business success
Coffee icon Nespresso has discovered a compelling link between corporate citizenship and profitable business – and communicates these important insights using maps.
GIS and data science: two sides of the same coin
If data scientists analyse data to uncover insights that help improve bottom lines, then what have GIS professionals been doing for years?
8 lessons from BP’s digital transformation strategy
BP share a detailed account of how they have digitally transformed their global enterprise to create more sustainable operations, better manage expenses, and uncover new products and services for customers around the world.
3 steps to choosing the right data
Many organisations are often ‘data rich’, but ‘insight poor’ – as they don’t have their hands on the right content to drive the greatest return from their geospatial tech.
Diagnosis: a geospatial check-up for global health
The importance of understanding the ‘where’ of health issues provides us with a deeper understanding of how diseases spread and the key contributors to widespread health concerns.
Citizen engagement drives the next phase of smart cities
The traditional roles of government, businesses and citizens are evolving as smart city initiatives tap into the collective intelligence of empowered citizens.
Mapping a robust smart city nervous system
Australia's government and telecommunications sectors alike have turned to GIS technology to underpin a new strategic smart city priority: submarine cables.
Scalable solutions for underground asset protection
A scalable solution helps protect Australia’s $340 billion worth of underground assets and field nearly two million enquiries.
A business case for government agency interoperability
American Red Cross shares their strategy for using GIS to establish agency interoperability during large-scale crises.
Drones in agriculture – how to get started
Getting the best results from drones on a farm depends on the desired outcomes and the type of sensors mounted on the drone. Before starting, it pays to find answers to the most common questions about using drones and satellite imagery in agriculture.
A guide to using data strategically for smart city thinking
Cities that want to learn how to use their data as an asset must first implement and execute operational analytics and smart city thinking.
When metres matter most – moving to GDA2020
In 1994, the year Australia’s Geocentric Datum (GDA94) was last re-set, a heart-pounding moment on the rugby field highlighted the difference a metre can make. Peter Lambert explains what steps to take to be on your best game when it comes to GDA2020.
Lessons from history on why data velocity and volume matters
The ten-year anniversary of the collapse of Lehman Brothers, which triggered a catastrophic global financial crisis, is a timely reminder of the importance of robust risk management strategies backed by scalable technology systems.
The GIS solution transforming traditional emergency response
American Red Cross’s GIS solution informs the decisions of an 80,000+ strong workforce – as well as thousands of government agencies and community partners.
Behind the scenes of St Barbara’s innovative Cloud GIS approach
Software as a Service (SaaS) is fast becoming a preferred approach for mining firms looking to optimise operations across the enterprise, without needing to invest in additional resources.
A new era in bushfire preparedness and disaster resilience
As part of a disaster resilience program, the ACT Emergency Services Authority (ESA) has launched a revolutionary tool that accurately determines the Bushfire Attack Level (BAL) for individual properties.
Drones fly Young Scholar to San Diego
From meeting Jack Dangermond to presenting in the Map Gallery, read how this RMIT student experienced the biggest GIS event in the world.
The modern land parcel solution future-proofing South Australia’s cadastre
South Australia’s Land Boundaries Group shares how an out-of-the-box technology solution has boosted their land parcel management productivity by up to 80%.
The technical leap in GIS field apps for mobility
Lightning-fast offline capabilities of GIS field apps are bringing new capabilities to mobile teams, able to communicate real-time information organisation-wide from the field.
ArcGIS Earth – the 3D interface
Esri ArcGIS expert Darron Pustam tells how ArcGIS Earth came to be the advanced, seamless interactive mapping technology that revolutionised geographic visualisation.
Top 10 features in ArcGIS Enterprise 10.6.1
The release of ArcGIS Enterprise 10.6.1 includes new features in data management, mapping, analysis, collaboration and sharing, administration, faster performance and more.
Agile transformation for local government
A shift is occurring in the attitudes of local governments to make small changes now to realise long-term digital goals. Mark Wallace explains how an agile approach to local government digital transformation allows for incremental implementation.
How open data saved residents millions in parking tickets
A clever approach to location-based analytics uncovered that the New York Police Department had unintentionally ticketed legally parked cars to the tune of millions of dollars.
Open data hubs key to smart city transformation
Across Australia, demand for effective smart city transformation is driving the adoption of shared data hubs that allow civic leaders to tell their story and seek feedback from stakeholders, collaborators and the community.
An inter-agency approach to national security
The United States Border Patrol’s interoperable GIS solution enables authorities like the FBI to collaborate on multi-state missions. Learn how this approach is making significant progress towards a truly integrated cross-agency geospatial system.
How to overcome technical debt
Many IT leaders in large organisations with complex systems often find themselves saddled with technical debt. Discover more about how IT governance and solid discipline are crucial to ensuring efficient and equitable operations.
Flying high: the 2018 Esri Young scholar
Adrian Darmawan, a Bachelor of Geospatial Science student at the Royal Melbourne Institute of Technology, is the winner of the 2018 Esri Young Scholar award for his innovative project that uses drones to assess landslide risk.
The secret weapon against drug trafficking
Assistant Chief Patrick Stewart from United States Border Patrol shares how GIS helped authorities seize 2 million pounds of cannabis.
3 ways location-based analytics makes New York more liveable
For a modern city to function efficiently, location data is core to transparent and effective decision-making. Dr Amen Ra Mashariki explains the role that location analytics plays in improving the lives of New York residents.
3 fundamentals for leading a smart cities program
Councils slow to translate smart city thinking into effectual actions risk loss of private investment, state and federal funding, and tech-connected citizens’ equanimity. These three factors are delivering fast wins to council leaders.
Top 5 mining geospatial tech trends
A new wave of automation is improving worker safety, raising productivity, and reducing operational costs in Australia's mining operations. See how advanced geospatial technology is helping organisations improve efficiencies at all levels organisation-wide.
Satellite kitchens become the new online retail
Technology has already disrupted commercial real estate once with the advent of online trading. Now, a location intelligence is changing the game when it comes to commercial space for restaurants.
Imagery analysis driving asset maintenance
Satellite imagery, deep learning and machine learning are leading to more accurate remote asset inspection and analysis, cutting costs and streamlining maintenance.
Esri Young Scholar 2017 – a year in review
Since winning the Australian Esri Young Scholars Award in 2017, Alan Pearse has been working on several projects as well as getting stuck in to his university studies. We caught up with him to chat about what he’s been working on over the last year, and what’s on the horizon.
How to optimise utility asset value with GIS
Location-based analytics plays a key role in helping organisations optimise their network infrastructure management. Find out how a business process called reliability-centred maintenance is driving the success of utilities around the world.
SmarterWX 2.0 release tips and tricks
The release of SmarterWX 2.0 includes enhancements to streamline public works planning, such as Live Connect, Planiter™ integration and a software developers’ API. In this overview of what’s new Gary Johnson shares tips to help get the most out of the platform.
Big spatial data keeping maritime safety afloat
Recent advances in Geographic Information System (GIS) technology and Cloud computing allow organisations to take advantage of big spatial datasets with relative ease. See how quickly it can analyse millions of shipping data records.
Big spatial data and Cloud computing
Recent advances in Cloud technology and distributed computing with GIS server software can significantly reduce the time needed to process big spatial data. See how the technology handles millions of geocoded address database records.
Apps for fast, accurate fire cladding audits
In the wake of the Grenfell Tower disaster, Australia is on notice to complete fire cladding audits to identify at-risk buildings. A common operating picture is essential for completing surveys quickly and accurately.
GIS technology trends – 2017 review and 2018 forecast
What were the key GIS trends of 2017? And what was in store for 2018? Take a look back at Gordon Sumerling’s predictions and compare it with what happened over the year.
GIS health check – preparing for growth
A regular health check of your GIS environment can identify issues and make recommendations for future capacity and capability, safeguarding your organisation.
5 tips for GIS success in your organisation
What are the factors that set successful GIS strategies apart? Find out the key steps that help organisations drive GIS as a business-critical platform, gaining high adoption and making a real difference to decision making.
Digital transformation for local government
The most successful leaders in digital transformation are equipped with the tools and resources to help them make decisions and effect change that improves efficiency, performance and profitability.
Key elements to success for GIS in education
US-based educator Joseph Kerski shares his insights into the key elements that can ensure successful implementation of GIS into education institutions, empowering students to solve real-world problems.
UX design for GIS apps: creating the new Queensland Globe
To help DNRM upgrade the Queensland Globe interactive map, Esri Australia’s UX design team applied digital anthropology to deliver a seamless, intuitive user experience.
Real-time fieldwork solutions for Main Roads Western Australia
With multiple features combined into one tool, field staff can record their findings on asset inspections, damage assessment, database management and report live updates without the need for software engineers or GIS specialists.
6 essential tips for successful GIS implementation
When it comes to rolling out a new GIS, there are a handful of pitfalls that can derail even the best-laid plans. These are my top tips on how to successfully implement a Geographic Information System (GIS).
Super-charge your geospatial platform with IoT data
Adding a location aspect to your IoT data opens up the potential to optimise systems and processes, save time and costs as well as improve the quality of operations.
The Sturt Gorge web map transforming conservation efforts
What began as a spatial solution to a problem for an organisation with a limited budget quickly evolved into a blueprint for a wide-reaching conservation tool that could transform parks management and conservation.
Crowd-sourced data helps WA government improve road safety
The Western Australia state government is leveraging data captured by members of the community to assist with road safety planning aimed at reducing road fatalities.
Virtual Reality for smart cities and urban planning
Virtual Reality (VR) is transforming the way citizens and city administrators interact with new developments, through the unique perspective of 3D models that show what the eye cannot see.
Ozri 2017: The Science of Where brought to life across 3 cities
More than a thousand delegates gathered for the Australian Esri User Conference, hearing about the latest in GIS technology from international and local presenters. Laura Berman shares her highlights from the day.
What are the five factors that define smart communities?
Most smart community discussions focus on technology, innovation, digital, connectivity, data and real-time sensors. With such a wide range of factors, how can you tell if your community is smart?
Gaining insights from multidimensional data
The world is a huge, constantly changing system that is as unpredictable as it is beautiful. Through advanced scientific technology we can record information about our planet in near real-time.
Esri Young Scholar's journey to the 2017 Esri UC in San Diego
Esri Young Scholar award winner Alan Pearse from the Queensland University of Technology shares his experience in San Diego at the world’s largest GIS event.
Tackling terrorism with apps
Geo-enabled smartphone apps not only warn the public of impending crises, but also harvest critical community updates to support government response.
How GIS in education could save the world
Teaching and learning with GIS is critical to empower people with a firm foundation in spatial thinking and analysis, to grapple with and solve the challenges facing the world.
Give your maps the edge with the power of 3D GIS
3D offers new insights in data and maps providing new and engaging ways of communicating spatial information. Platforms like QLD Globe transform the way audiences interact with spatial data.
Ozri 2017: delegates' five-minute guide to the top five highlights
Ozri 2017 program manager Laura Berman shares her experience at the world’s largest geospatial event, Esri UC in San Diego, and provides a sneak peek into Ozri 2017, Australia’s most influential GIS event in Melbourne, Sydney and Brisbane.
3 key steps for utilities to achieve digital transformation
Esri utilities industry team manager Bill Meehan outlines the steps Australian utility companies should take to face the challenges of digital transformation.
Geoscience Australia releases MH370 search data Story Map
The search for Malaysia Airlines flight MH370 mapped more than 700,000 square kilometres of seafloor. Data from phase one of the search is now available to the public through an interactive Story Map.
Esri’s strategy and vision for 3D GIS
Although our world is 3D, many plans and maps are still 2D. 3D maps improve spatial understanding and communication with both internal stakeholders and the public.
Building agile law enforcement with GIS
Global security expert Mike King outlines how GIS technology offers a complete agile law enforcement system by integrating existing networks with the latest technology for enhanced mobile capabilities and data intelligence.
5 reasons why students thrive with GIS for Schools
The GIS for Schools Program pledges to donate industry-leading technology to all Australian students. Discover the benefits of teaching and learning with GIS – from the perspective of Australian teachers.
Benefits of upskilling your workforce with GIS training
The benefits of upskilling your workforce can generate quick returns on your technology investment. Here we look at the range of options available to build GIS knowledge and engagement in your team for best-practice GIS implementation.
Sustainable Development and the transformative power of GIS
The power of advanced GIS technology is helping the world examine the United Nations Sustainable Development Goals and collate the statistics behind them, shifting the planet onto a sustainable, more resilient path by 2030.
10 tips for creating successful story maps
Transforming complex data into compelling, visually stunning information is easy with story maps. Follow these 10 tips to tell stories through visualisation and interaction.
ArcGIS 10.5 – the importance of identity
Authentication and identity are fundamental to the operation of all enterprise systems today. Find out the key reasons why leading organisations are realising that their Enterprise GIS is no exception to this.
SAR imagery enhances critical decision making
New SARscape features deliver more detailed image analysis to serve the needs of national security or disaster management agencies.
Driving through roadblocks with GIS innovation
Asset managers are using GIS technology to share data and collaborate on public works, leading to less disruption and reduced costs.
The rise of smart cities
New, better ways of governing are emerging from cities as they strive to become more liveable and sustainable places built on trust, respect, collaboration and measured performance.
A platform for smart government
As communities realise that a Geographic Information System is more than just a pretty map, smart governments are implementing location-centric platforms to drive strategic data-driven decision-making for smarter communities.
7 critical success factors for disaster mitigation
GIS technology is transforming disaster mitigation, preparedness, response and recovery. With intelligent preparation and data analysis, responders can implement targeted disaster plans to help save lives.
The top 3 trends in GIS technology: 3D, VR and AR
With greater collaboration and more advanced tools, the latest developments in GIS technology are bringing even more detailed visualisation and revealing new insights into maps and data.
Flood impact map created with publicly available data
During natural disasters, the ability to quickly gain a real-time view of the impact is crucial for fast, targeted response and recovery. This map shows the aftermath of Tropical Cyclone Debbie in April 2017.
GIS the catalyst for digital transformation of local government
As early adopters of GIS technology, local governments are leading the push for more open, mobile, and data-driven organisations.
Emergency service response powered by GIS technology is ensuring better public safety
GIS technology is providing predictive capabilities for handling natural disaster response and recovery. Learn how the Queensland Fire and Emergency Service uses GIS to improve its coordination of emergency response across the state.
If you’re not using GIS mobile apps, you’re not working efficiently
The concepts of real-time and mobility are key to creating integrated systems and achieving connectivity. This has made GIS mobile apps a valuable and versatile tool for the evolving modern company.
The Young Scholars university initiative solidifying geospatial science as a smart career choice
With GIS now seen as essential to making informed business and government decisions, the annual Esri Young Scholars Award is playing a vital role in promoting geospatial science as a career choice.
Data-driven decisions – a journey, not a destination
Hunting for new value in your data is a journey, not a destination. Learn about the importance of visualisation when it comes to data-driven decisions, and the unique role geography plays in exploratory data analysis.
Open government starts with transparent information sharing
One of the most popular apps within the ArcGIS platform, Story Maps is increasingly being utilised by all levels of government as an open data tool to share community information, raise environmental awareness and attract visitors.
Why location-based insights are worth the attention of retail banks
In a bid to better understand customer needs, retail banks have begun leveraging location-based insights – because as communities have become more diversified, so too have their financial services requirements.
Track solar eclipses from the past and of the future
You can now track all 905 solar eclipses that have (and will) take place between 1601 and 2200 using an interactive web application. Learn about and explore your new guide to one of the most spectacular shows on Earth.
SAR imagery – the smart solution for road maintenance
The smart solution for road maintenance is in the sky – with SAR imagery making it possible to spot surface movement from a thousand kilometres away.
Harnessing the power of location with technology integration
The technology partner agreement between Esri and SAP makes harnessing the power of location achievable for any organisation – including yours – and the potential benefits of this integration can be immediate and dramatic.
Building safe communities – 7 questions you need to confidently answer
For public safety specialists and governments of every level, successfully building safe communities hinges on the ability to effectively respond to modern security challenges.
Best practice tips for collecting drone imagery
As more organisations introduce drones into their operations, more people are asking about collecting drone imagery in the field. It’s a task that’s becoming easy to do, but the technology you choose is vital to doing it right.
Geo-enable your organisation with an open platform
More businesses are asking the question: ‘How can we successfully geo-enable our whole organisation using an open platform, while working with an already complex mix of enterprise systems?’ The answer is here.
The advantages of working with an open platform
While open source is probably the interpretation of ‘open’ that attracts more media attention, interoperability, or the notion of an open platform, is typically of greater importance to most organisations.
3 reasons why startups need to be location aware
For businesses, what’s the advantage of becoming location aware? And how can you use smart technology to achieve this awareness? These were two of the questions posed to a couple of location solutions experts recently.
Crowdsourcing apps mean more data and less work for you
Working together brings forth positive outcomes – we’re taught this from a young age – and with crowdsourcing apps, councils are able to benefit firsthand from strength in numbers.
A lightbulb moment in customer engagement for utilities
When it comes to customer engagement for utilities in Australia, Western Power are raising the bar – turning to new technology and web apps to improve overall service and responsiveness.
Why location is vital for optimising your business processes
A new era in location enablement has arrived, with smarter technology integration capabilities strengthening the potential ROI of traditional business intelligent systems. But how can this benefit your organisation?
Disruptive apps like Tinder, Uber and Airbnb – what's the common thread?
At the core of many of the world’s most well-known and disruptive apps lies a common thread that could prove the key for more successful startups in the future.
Intelligent transportation systems within reach for any government
Intelligent transportation systems just became within reach for governments of every size, all around the world, with the announcement that hugely popular community-based traffic and navigation app Waze is partnering with Esri.
Can a drone improve your bottom line?
For sharp-minded execs, drones are the new black – with one business estimating their drone and location-based analytics strategy will deliver cost savings of 60 per cent.
How to transform 200 years of topographic maps
It isn’t possible to travel back in time – however, an impressive web app showcasing the modern history of Dutch topographic maps manages to crack open a curtain to the past just a little.
The crime analysis technology securing our streets
Location-based crime analysis technology has fast emerged as the smart weapon for law enforcement agents tackling today’s dynamic security challenges.
Locating a starting point to correct communities in crisis
Using advanced location-based analytics to deliver context about communities in crisis, Black Eyed Peas founding member will.i.am is looking to transform lives through education, inspiration and greater opportunity.
Is this what’s missing from your digital transformation strategy?
How can you remain competitive in the digital age? Have you started on the road to digital transformation? Find out the number one question you need to ask to ensure you can modernise your processes and perform at the top of your game.
3 tips to boost your supply chain management
A new approach to managing supply and distribution networks is driving efficiencies, cutting costs and improving customer satisfaction. Discover how you can use these latest techniques to optimise your supply chain management.
The technology creating a new way of smart government
The old ways of governing with ideology, bureaucracy and hierarchy are fading. According to 61st Governor of Maryland Martin O’Malley, the smarter way of governing is not about excuses – it’s about open data and real results.
Why Abu Dhabi’s transport system is a global best practice
From enabling the public to intuitively report traffic issues, to providing all staff with a single real-time view of all agency data – here’s why Abu Dhabi’s transport spatial information framework is a global best practice.
When near enough is not good enough in risk assessment
When will another flood hit Australia? Which properties will summer’s cyclones strike? How much damage will the next major bushfire cause? These are just some of the risk assessment questions insurance companies are asking of their data.
A new look Olympic medal tally
With the 2016 Rio Olympic medal tally dominated by the usual suspects like the USA and China, it’s great to see new faces joining the winners on this medal map, with Singapore, Fiji and Puerto Rico all securing their first gold medals.
3 ways to drive greater ROI from your transport analytics
A common question posed by transport leaders tasked with overseeing smart transport initiatives is how to generate greater returns from existing data reservoirs. Read the answers here.
5 questions to ask your Big Data analyst
Asking geographic questions is something we as humans do all the time. It's a capability that has served us well since the early days, when knowing where a sabre-tooth tiger's lair was in relation to your cave proved very valuable.
How to use drones in emergency response
When it comes to emergency response, drones are changing the way organisations operate – going where people can't to collect and capture critical data from dangerous locations.
Understand the essential elements to building smart communities
Smart communities are safe, healthy, liveable, prosperous and well run. Stabilising these common traits are five core capabilities.
How Big Data analytics can inform your smart transport strategy
With Australia’s population set to soar to 30 million by 2031, the pressure on authorities and commercial enterprises to deliver intelligent transport systems has never been greater.
A Young Scholar’s UC experience
The 2016 award recipient put his work in front of the global GIS community – gaining knowledge, making connections, and taking in all that San Diego has to offer. Read about Iurii Shendryk’s once-in-a-lifetime trip to the world’s biggest spatial event.
Make sure you choose the right commercial property
“It’s no longer acceptable [for leadership] to say, ‘I am not a technology person’,” according to Jones Lang LaSalle Australia’s head of IT. Find out how this attitude is helping commercial real estate agents make better choices.
Find out where Australia imports its food from
Does Australia get more meat from New Zealand or the Netherlands? This interactive map shows you where we import our food from, so you can make more informed decisions relating to what ends up on your plate.
14 million reasons to use real-time fleet management technology
By introducing advanced fleet management technology into their operations, US-based gold, silver and copper producer Freeport McMoRan have revealed they’re positioned to shave $14M off their operating costs each year.
The uprooted – mapping Syria’s refugee crisis
Syria’s civil war is one of the worst humanitarian crises of our time, with sectarian violence and famine forcing more than 50 million people to flee the country – the largest number of displaced people since World War II.
Mapping environmental change for maximum impact
Salmon have returned to a Washington river after the removal of two century-old dams, and a stunning new map has documented this fresh chapter for the Elwha.
See the platform driving foreign and local investment in SA agriculture
An innovative online portal is providing venture capitalists with insights into South Australia’s prime commodity investment opportunities.
Driving value from drones – some lessons from the resources sector
Drones are increasingly transforming the operations of many of the world’s leading resources companies, offering new efficiency savings in areas including planning, exploration and environmental impact assessment.
The new tool giving retailers a competitive advantage
With the Internet of Things made up of an estimated 16 billion wirelessly connected devices around the world, the challenge for retailers now is to extract value from this mass of continuous streaming data.
Watch your ROI snowball from one enterprise data solution
Referencing a council park dataset for this example, one of Australia's most respected geospatial experts explains how your Big Data ROI could snowball dramatically off the back of a single enterprise data solution.
The new urban planning trend transforming city design
The Singapore Land Authority (SLA) has revealed the jewel in its Smart Nation strategy crown – the highly anticipated first phase of its national 3D mapping project.
The disruptive retail technology removing data blind spots
The most disabling data blind spots in traditional BI tools are caused by the inability to clearly identify patterns and trends. Location-based analytics is here to provide the complete picture.
Why it’s time you invested in Big Data analytics tools
Location-based analytics has changed the fortunes of many of the world’s data rich, information poor retailers – connecting data to the real-world and using geographic context to deliver actionable business insights.
Get to know Esri’s Jack Dangermond – the man taking maps mainstream
No one would describe Jack Dangermond as a household name. Yet this unassuming tech giant has pioneered a ubiquitous technology that underpins many of the world’s latest business innovations.
Tips for a location-centric approach to sharing your information
Is a map the answer, or should you be presenting users with the answers? Learn when it's right to use a location-centric approach to share your information.