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GIS in Action
Bringing intelligent mapping to the masses
Channel Seven and Yahoo!7 – Australia’s leading free-to-air network and top rated news service –were seeking a compelling point of difference in their programming that would engage viewers and provide a competitive edge over rival stations.
The network partnered with Esri Australia to reinvent traditional political news coverage by developing a true Australian media first – the ground-breaking 2013 Federal Election Map project.
The solution used GIS technology to translate datasets from a variety of sources – including a real-time geo-located Twitter stream –into a user-friendly map that provided in-depth analysis on a range of socio-demographic issues.
