Australia’s most innovative retailers are looking to offer shoppers flexible delivery options, by using cutting-edge technology that can plan, track and redirect purchases en route.
The new wave of delivery choices will replace existing rigid shipment models, getting goods to shoppers faster, on-time, and on their terms.
Mapping giant Esri Australia’s Chief Solution Strategist Gary Johnson joined several of the Asia-Pacific region’s leading distribution and retail decision-makers at the RetailTECH X conference to discuss the new cutting-edge delivery models.
“Many consumers are frustrated with waiting at home all day for a delivery and receiving ‘sorry we missed you’ cards – they now expect retailers to match their movements,” Mr Johnson said.
“Traditionally, shipping has been planned in advance with little consideration of daily schedules.”
“However, location-based analytics technology is agile enough to enable retailers to plan, track and redirect a delivery in real-time while it is in transit.”
“When deliveries are rescheduled, or if drop-off and pick-up addresses are changed, it automatically calculates the easiest and most cost-effective solution.”
“For example, on the day of delivery, a customer can request to have their new mobile phone – purchased online – sent to an alternative address as circumstances change.”
Mr. Johnson said efficiency and cost savings would also make options such as same-day delivery more affordable and easier to provide.
“The industry is rapidly changing and retailers who fail to adopt the right technology and business model to manage those changes are at risk of losing their competitive advantage,” Mr Johnson said.
“The demand for more convenient purchasing options translates to a logistics nightmare for the retail sector.”
“Cutting-edge location-based analytics technology enables retailers to cost-effectively manage the growing complexity of consumer transactions.”
“There are no limits to who can benefit from this approach – one vehicle manufacturer has even devised a way for retailers to deliver orders directly to their customers’ parked cars, by providing a one-off security code which opens the boot for the delivery driver.”
The RetailTECH X conference discussion panel in Melbourne included senior representatives from global shipping platform Temando, New Zealand Post, Hairhouse Warehouse, ParcelPoint, and social shopping community PostRope.
Mr. Johnson said the panelists are leading the retail industry’s technology-driven transformation – one that is focused on meeting a new era of customer expectations.