
Francisco Urbina
Manager, Business Development Australia and NZ
Vexcel Data Program
Having worked side-by-side with tech giants including SAP, Autodesk, IBM, and Esri on transformative projects leveraging spatial technology, Francisco ‘Cisco’ Urbina has seen first-hand the impact a geographic perspective can have on industry. Across a career spanning more than 20 years, he has been at the coalface for every major development on the ArcGIS platform. A GIS zealot, Urbina has served as the Chair of the NSW Branch for SIBA and NSW Government Location Intelligence Industry Advisory Committee (LIIAC) and is the co-founder of ‘GeoRabble’. Today, he is committed to supporting the democratisation of imagery across Insurance and other sectors.