Advanced location-based analytics is transforming Australian business
Studies estimate each day the average Australian consumes over 55 gigabytes of data – the equivalent of three seasons of both Breaking Bad and Game of Thrones, on fast forward.
The high volume of data constantly being served up through social and mainstream media channels has conditioned us to become more efficient in the way we consume and process information.
The human brain is geared to process visual information 60,000 times faster than alphanumeric data – making it of little surprise that demand for data visualisation capabilities in business is at an all-time high.
The benefits of traditional data visualisation tools are familiar to most – but it’s what happens when you add the element of ‘location’ to the mix that has really captured the imagination of BI and Big Data professionals.
Put simply, diagrammatic or tabular representations of data show only a fraction of the overall picture.
By highlighting the geographic elements in business data, you can instantly see the information that matters to your operations.
Introducing ‘location’ to resolve Big Data blind spots
Advanced location-based analytics technology has changed the fortunes of many of the world’s data rich, information poor businesses.
What this new breed of analytics tools offer over traditional BI solutions is an ability to resolve data blind spots.
The most disabling blind spots harboured in traditional BI tools sit with a lack of real-time data integration, limited or absent predictive capabilities, and the inability to clearly identify patterns and trends.
Location-based analytics technology addresses these blind spots by connecting data to the real-world and using geographic context to provide actionable business insights.
Ultimately, it arms you with location intelligence – and the ability to make stronger business decisions.