What is location intelligence?

What is location intelligence?

Location is inherent in all organisational data: people have residences, assets have proximities, employees have worksites and parcels have both origins and destinations.

Over 80 per cent of all data contains a location component. By applying location-based analytics to visualise and explore the relationships within this data, and using the resulting discoveries to guide decision-making – you are effectively leveraging ‘location intelligence’.

Location intelligence is easily attained by utilising Geographic Information System (GIS) technology. The technology literally maps the geographic elements contained within an organisation’s data to expose patterns and relationships that may otherwise be hidden in a maze of numeric tables. 

Through GIS, data is translated into a universal language, providing an analytical vantage point that no other tool can. 

Whether it is to manage assets more efficiently, streamline service delivery, or identify new business opportunities, Esri Australia provides organisations with the GIS software and technical ingenuity to get more out of their data using the common factor of location.

Take a look at GIS in action – to see the most innovative applications of the technology, locally and globally.