What is Big Data?
Big Data is defined by volume, velocity and variety — large amounts of data coming in quickly in a number of formats.
Geospatial data is a crucial component of big data, adding context that allows for better, multidimensional insights that facilitate smarter decisions, improved business operations and innovation to deliver a strong competitive advantage.
How can GIS and Big Data solve problems?
Every organisation grapples with the challenge of how to best refine raw data into a meaningful asset — one with measurable business value.
Location being a fundamental aspect of data, makes spatial analysis a valuable tool.
Using location intelligence, organisations can derive insights, uncover hidden patterns and support an informed decision-making process.