The smart approach to banking channel optimisation
Branch banking is declining; online activity is spiking. Industry-wide disruption has made banking channel optimisation critical, but what solution can safeguard your growth?
Advanced location-based analytics tools are being used by the world’s banking leaders to strengthen customer relationships, drive expansion and improve financial performance.
By understanding the location of your customers and their transactions, you can ensure you’re delivering a positive service experience – whether online, at an ATM, or in your branches.
Location-based analytics technology acts as an enterprise platform to help increase wallet share, improve your return on existing investments, and better care for your customers.
How to gain more from your business intelligence investment
The Australian Financial Review puts the spotlight on how location-based analytics is transforming business across the globe – including real-world examples from utilities, banking, telecommunications, retail and mining.More