IT industry giants showcase latest advances at Ozri 2011
03 Oct 2011
The world of cutting-edge spatial technology will open up next week when global computer giant IBM and top international location data provider NAVTEQ unveil their latest developments at Australasia’s largest spatial industry conference, Ozri 2011.
Hosted by location intelligence specialists Esri Australia, the market leader in Australia’s $2.1 billion spatial industry, Ozri is now in its 25th year and has carved out a reputation as the Asia Pacific region’s premier showcase for the latest advances in Geographic Information System (GIS) technology.
Other exhibitors include satellite imagery innovator GeoEye, which has its own fleet of Earth observation satellites, and business analytics firm NICE, which services more than 80 Fortune 100 companies.
Ozri 2011’s Technical Director Kellie Lacey said partnering with the ICT industry’s most innovative and successful companies means attendees get to see firsthand how spatial technology is increasingly becoming the new standard inclusion for commercial business systems.
“GIS technology is often described as an ‘emerging’ technology, however, the truth is it has a rich history dating back some four decades,” Ms Lacey said.
“What is emerging is the growing interest in the technology. GIS is quickly becoming the new CRM – a ‘must have’ for businesses seeking to gain a competitive edge.
“IBM is the world’s largest computer services company and no doubt many delegates would be using their hardware and software.
“For those delegates the company’s presence at Ozri is a fantastic opportunity to learn of how other Australian businesses have integrated GIS technology into their current IBM infrastructure to drive greater ROI.
“NAVTEQ, a leading provider of map data and advanced location content, powers nearly 175 million navigation-enabled devices worldwide.
“One of the products NAVTEQ is showcasing at Ozri provides drivers with information about average speed of travel for specific sections of roadways, so they can avoid typical congestion areas and calculate the ideal route for different times of the day, based on historical traffic flow patterns.
“The unique opportunity to network and discuss spatial technology face-to-face with these hugely successful companies isn’t available at any other conference in the Asia-Pacific region.”
Ms Lacey said delegates will see the exhibitors’ products in action and discover how they integrate with GIS technology to incorporate location intelligence across all areas of their businesses.
Ms Lacey said many delegates attend the conference with a basic understanding of how location intelligence could enhance their organisations – but end up leaving with much more.
“A lot of attendees are curious about GIS, or have just purchased the technology and are keen to learn from industry professionals how to get the most from their investment,” Ms Lacey said.
“Having companies such as IBM, NAVTEQ, GeoEye and NICE on-hand to talk about local case studies and demonstrate the transformational benefits delivered through an enterprise GIS solution is a real drawcard for many of the attendees at Ozri.
“What delegates leave with is a new understanding of the possibilities for making their organisations more competitive using GIS and a collection of important industry contacts.”
Ozri 2011 will be held at the Melbourne Convention and Exhibition Centre, Victoria, from 12 – 14 October 2011.