GIS for Retail

Geographic Information System (GIS) technology for the retail sector has a very compelling story. 

 

From the early nineties, GIS technology was used to assist retailers in understanding product distribution patterns within a geographical context. Since these earlier explorations of the technology, site selection has emerged as the poster child for GIS in retail. 

 

Beyond site selection however, the technology has proven to have a vast number of applications for the retail sector, from: network management and trade evaluation; through to marketing, workforce planning and store management.