GIS for Retail
From the early nineties, GIS technology was used to assist retailers in understanding product distribution patterns within a geographical context. Since these earlier explorations of the technology, site selection has emerged as the poster child for GIS in retail.
Beyond site selection however, the technology has proven to have a vast number of applications for the retail sector, from: network management and trade evaluation; through to marketing, workforce planning and store management.
Download this introduction to GIS for retail.
For Nike, GIS is useful in obvious applications like site selection and property management, but is also an important technology for the entire retail process, from planning and building to buying and shipping products
FedEx uses GIS to meet delivery deadlines.
Forest City Enterprises needed an in-house demographic and mapping analysis solution to maximise successful matches of retailers with properties.